Segment Agency

Segment Agency helps B2B brands get real, measurable results from their events. Our team creates experiences that captivate your audience and achieve your event marketing goals. Over the past year, our woman-owned firm ran 30+ event campaigns that added more than $20 million to our client's sales pipelines and lifted conversions by 40%. Led by CEO Sonali Nair, we developed an event-sourced pipeline framework, a 360-degree attribution model that proves the direct revenue impact of events, while supporting a mentorship program for diverse young event professionals. Segment Agency is the benchmark of measurable impact, inclusive culture, and relentless excellence.