Assume we don't know your business. The more detail you can provide, the better. Judging is done based off solely what's in your kit (not based on any knowledge we may already have about you or your business). So be sure to share your full story!
What are your accomplishments this year? As these awards focus on your achievements within the past year, we want to know what they are! Sharing some details about your growth over the course of several years can be helpful, but we want to know what makes THIS year different.
Share some stats. We love metrics, quantitative data, and tangible examples – especially if it's compared to others in your industry, or of a similar sized business.
How to measure Growth.Questions around “growth” can be related to sales, staffing, engagement, product offerings, etc. (percentages can work!) … compare it to what is normal in YOUR industry.
Use your submission kit as a Sales Tool... and vice versa! Write your kit as if you're presenting it to a potential sponsor, investor, or client. You may have a Sales Kit you already use that could assist you with your submission kit. If not, then this a great opportunity to create one and use it to help grow your business.
Focus on Local. We want to know what's special about what you're doing here in Waterloo Region. What impact are you making in the local community?
What makes YOU unique? What is Unique to YOU and YOUR business? What are you doing DIFFERENT from others? How are you going above and beyond?
